"There are groups within companies that don't want to interact with a full-blown CRM application," said John Oechsle, president and CEO of Swiftpage. "They want it running in the background, but they want to access it based on the functions they want it to perform. These small purpose-built apps are going to continue to evolve. Also, people want to interact with software using voice interpretation and voice interaction. They don't want to sit there and type. If I'm in my car or on a train or walking, I can interact with my software via voice."