So you’re thinking of starting an e-commerce business. It’s an exciting prospect, but it also can be daunting. How do you even begin? How can you ensure that your startup gets past being a startup? It’s important, first of all, to understand one thing about e-commerce: Just because it’s online doesn’t mean it’s easy. In fact, many of the basic business principles are the same for both online and brick-and-mortar stores. With that in mind, here are a few tips to get you going with your new enterprise.