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B2B buyers expect B2C-like personalization, but B2B sellers struggle

New research finds that expectations shaped by B2C interactions are rapidly making their way into B2B decision-making. The research comes from Accenture Digital and SAP Hybris, and it also shows the growing importance of digital to B2B sales. B2B buyers increasingly rely on digital channels to research and make purchases, relying less on offline and traditional sales […]

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Gaming

Live-Action Trailer Hypes Fallout 4 Release

Bethesda on Thursday released a preview trailer for its postapocalyptic video game Fallout 4. The game will be released worldwide next week for Microsoft Windows and Xbox One as well as the Sony PlayStation 4. Despite the title, it’s actually the fifth major installment in the series. Bethesda has pulled out all the stops, including cross promotions, to build excitement for the release.

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PeopleLinx announces new release as sales tech landscape takes shape

EXCLUSIVE: Philadelphia-based startup PeopleLinx is announcing PeopleLinx 4 today, on the heels of a $3.5 million investment led by Osage Partners. The announcement brings several updates to the PeopleLinx platform that automates certain outreach and prospecting sales tactics on social media, known as “social selling.” PeopleLinx got its start back in 2009 by two early LinkedIn […]

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BusinessMarketing

Ad blocking company Shine takes a swing at advertising industry in full-page ad

The Israeli mobile ad blocking company Shine Technologies placed a full-page ad in the Financial Times today chiding the advertising industry for placing ads that people want to block. The ad asserts that the advertising industry has already lost the debate over whether consumers should be able to block their annoying ads on mobile. The ad […]

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Booking.com, largest Google advertiser: Facebook hasn’t ‘cracked the code’ on direct response

EXCLUSIVE: The chief executive of Booking.com, the company widely acknowledged as the largest spender of advertising on Google, says Facebook still hasn’t cracked the code on direct-response advertising. But Booking.com wants to help it do so, according to Darren Huston, who is also CEO of Booking.com’s parent, the Priceline Group — the largest travel company in the […]

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Twitter releases Answers as a standalone mobile analytics kit

Today Twitter is making its Answers analytics tool available as a kit for everyone from developers to executives. The new kit is available on Fabric for both iOS and Android. Since Answers first broke out of Crashlytics last winter, Twitter has been busy adding new features to the toolkit. In July, the company released a new version […]

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Too many startups caught by hidden sales tax nightmares (webinar)

VB WEBINAR: Missed it? Access this on-demand webinar for free right here.   In life, there are three things you can always count on: death, taxes, and the unexpected sales tax your business must pay without ever knowing why. While Benjamin Franklin may have coined “death” and “taxes” as the certainties in life, the laws of sales taxes […]

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