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GetSocial raises $2.5M to boost engagement in mobile games

EXCLUSIVE: GetSocial raised $2.5 million to expand its social networking platform for marketing and monetizing mobile games. The Amsterdam-based has built a backend platform for amplifying engagement of mobile gamers as well as data analytics tools that help mobile game developers cut the cost of user acquisition. It’s no secret that getting noticed is a huge problem […]

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Convergence is marketing’s winning hand at Marketing.FWD Summit

VB EVENT: Consider a strong poker hand, like a straight or a full house. Each card contributes to the power of the hand, and each makes the hand’s outcome greater than its parts. So it is with convergence in marketing, where the fusion and interdependence of marketing tools, channels, media, and presences can spur company growth and […]

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Microsoft starts selling 1TB versions of Surface Book and Surface Pro 4 alongside gold Surface Pen

Microsoft has officially launched the 1 terabyte (TB) versions of its Surface Book and Surface Pro 4, alongside a new gold version of its Surface Pen stylus. First announced back in October, Microsoft has received positive reviews for its first own-brand laptop, the Surface Book, and the latest version of its popular tablet, the Surface […]

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Is now a good time for startups to IPO? Andreessen Horowitz VC calls concerns ‘overblown’

FEATURE: “The ‘meme’ right now is that going public is evil, and no one should ever do it,” said Jeff Jordan, partner at esteemed venture capital (VC) firm Andreessen Horowitz. “We think that meme is overblown.” Speaking at the DLD tech conference in Munich, Germany this week, Jordan was on stage to discuss a myriad of […]

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