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Adobe adds history-aware remarketing so retailers can stop annoying existing customers

There are no two ways about it. Adobe is killing it in marketing clouds. We know: We did the research at VB Insight, and we produce what is perhaps the most data-driven and comprehensive report on marketing clouds ever created. But success isn’t stopping Adobe from adding to its marketing cloud offering. Today, at Retail’s […]

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UK retail management software Brightpearl raises €10mn

Multichannel retail management platform Brightpearl announced it has raised 11 million dollars (10.09 million euros). Venture investors, including Eden Ventures, MMC Ventures and Notion Capital funded the British company, who wants to use the money to accelerate growth of its US business. Aside from growing its sales and marketing organization Continue reading

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Prolific personalization pushes GoDaddy into marketing’s top tier

VB EVENT: “Data” is a word so bland it seems to say nothing, but consider that pivotal scene in the old movie, Soylent Green, when the cry goes up: “Soylent Green is people!” Realizing that data represents people — individuals, with individual interests and needs — is the key behind Phil Bienert’s controlled shift at GoDaddy from […]

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Intel reboots Intel Inside brand strategy with ‘amazing experiences outside’

For more than a year, under the stewardship of Intel CEO Brian Krzanich and new chief marketing officer Steve Fund, Intel has been transforming its brand image. Rather than just focusing on making the invisible ingredients inside tech products, a new advertising and marketing blitz will focus on the amazing products and services that Intel […]

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E-Commerce

In the Shadow of the Amazon Prime Juggernaut

When Amazon launched Prime Day six months ago, skeptics came out in force to criticize what they considered Jeff Bezos’ desperate ploy to add members to a club that appeared to be peaking in a saturated domestic market. Gimmick or not, Prime Day worked. Amazon sold more than 34.4 million items across eight countries where Prime was offered, and its Q3 profits defied just about all prior estimates.

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Microsoft acquires MinecraftEdu, announces a new Minecraft edition for schools

Microsoft is continuing on its mission to use Minecraft in education with the news that it has acquired MinecraftEdu, a company that makes a modified Minecraft specifically for the classroom. Additionally, Microsoft said that it’s launching a new Minecraft Education Edition for schools this summer. Mojang, the Sweden-based game development studio that shot to prominence […]

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