Why total bans on remote work don’t remotely work

Are remote workers more productive? Or are they just slacking off?

Three years ago, Yahoo CEO Marissa Mayer famously banned employees from working remotely. Earlier this year, IBM did the same thing, forcing remote workers to start showing up at the office.

The most popular justifications for such a policy are efficiency and collaboration — especially collaboration. The idea that employees from various groups should randomly encounter each other, brainstorm and collaborate is practically a Silicon Valley religion.

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Experts Identify 6 Emerging Influencer Marketing Trends

Influencer marketing has become an area of strategic importance for marketing departments, according to Traackr. B2B technology companies are aware of the trend, according to the paper’s coauthor, business consultant Mark Schaefer, but they lag in implementing influencer marketing programs. Interviews with 10 marketing experts suggest that influencer marketing requires a fundamental shift.

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