Posts in category Trends


Trends

V2V’s Place in an Increasingly Connected World

You’re probably tired of reading that the Internet of Things is the hottest thing going, and that IoT is a boon to technology and, simultaneously, a potential disaster for security and privacy. However, over the past few years, another IoT-related technology has been growing: vehicle to vehicle. V2V is a way for automobiles to communicate directly with other vehicles on the road.

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Trends

3 Keys to Customer Satisfaction: Speed, Efficiency, Knowledge

Customers want fast service or support from knowledgeable people where, when and how they prefer to receive it, based on results of a study the CMO Council published Tuesday. Together with SAP Hybris, the CMO Council last year conducted an online survey of 2,000 respondents, equally divided between men and women. Fifty percent were in the U.S., and 25 percent each resided in Canada and Europe.

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Trends

Consumers Are Ready to Embrace ‘Futuristic’ Payment Tech

As many as 80 percent of U.S. residents support frictionless payment methods and technologies, suggests a survey of 1,000 consumers Viewpost published this week. Among its other findings:
Nearly 51 percent of survey participants were paid electronically through direct deposit, and
83 percent of respondents believed paper checks would be eliminated completely within the next 20 years.

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Trends

Consumers Will Pay to Be Pleased: Survey

Eighty percent of participants in a recent Capgemini survey said they would pay more for a better customer experience, and 9 percent were willing to pay up to 50 percent more. Researchers polled 3,300 customers of 125 companies in the utilities, consumer products, retail, retail banking, and Internet-based services sectors. Among the respondents were 450 senior executives from 150 companies.

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Trends

Naming the Ephemeral

So much is happening as we approach the end of Q2 — our industry’s busiest quarter, at least by some measures. I’m flying around seeing things but not always able to comment from a middle seat on a red-eye. So this piece is an attempt to catch up and set some markers for the traditionally slower summer. I’ve been searching for a word to describe a new category I see: Service as a Service.

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Trends

Where FinancialForce Fits

FinancialForce held its first big time user conference in Las Vegas last week, headlined by new CEO Tod Nielsen. The company seems to be telling us that it is adjusting course in an effort to create a new category aligned with enterprise resource planning, but very much for this century. The key concept is services, which must be explained.

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Trends

Experts Identify 6 Emerging Influencer Marketing Trends

Influencer marketing has become an area of strategic importance for marketing departments, according to Traackr. B2B technology companies are aware of the trend, according to the paper’s coauthor, business consultant Mark Schaefer, but they lag in implementing influencer marketing programs. Interviews with 10 marketing experts suggest that influencer marketing requires a fundamental shift.

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Trends

The [xxx] Economy

While sitting in the audience at Zuora’s recent Subscribed event, I couldn’t help contemplate the meaning and progress of what was once a set of words that didn’t roll off the tongue. I am talking about the “subscription economy” — and it’s really something. The data coming in from a variety of sources shows how rapidly subscriptions have become a big part of our lives, and why not?

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Trends

PCs Shine Again, but for How Long?

Just when PCs looked to be dying a slow, painful death, they became interesting again. As expected, this week’s news coming from Computex is flush with new PCs and PC technologies, but is it enough to reinvigorate a market that has faced declining sales since 2011? The market peaked at just over 365 million units annually, and fell to 269 million units last year. So, why all the excitement?

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Trends

AI Is Still in Its Formative Years

The convergence of algorithmic advances in multilayer neural networks, the evolution of PC graphics processing units as massively parallel processing accelerators, and the availability of massive data sets fueled by the Internet and widely deployed sensors — big data — has enabled a renaissance in software neural network modeling techniques commonly referred to as “deep learning,” or “DL.”

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Trends

Reasoning in CRM

It gives some measure of the importance we give to AI that I went to two conferences last week and sat through two panel sessions on the subject. At CRM Evolution, I was part of the discussion in a breakfast session. At the Oracle CX show, executives involved in the adaptive intelligent applications product line tried to define the basics in a session for analysts and reporters.

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Trends

Next Downturn Could Have Silver Lining for IoT

Although nearly every research study and industry survey suggests the Internet of Things market is growing rapidly, plenty of companies are holding back from pursuing IoT opportunities, for a variety of reasons. Ironically, the possibility of a long-overdue financial downturn in the next few years could force executives to put aside their apprehensions and finally launch new IoT initiatives.

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Trends

AI Confusion Widespread Among Consumers

Most people think they know what the term “artificial intelligence” means, based on the results of a survey Pegasystems released Tuesday. However, their responses suggested that they probably don’t fully understand how it’s being used today, including in the customer service realm. Researchers polled 6,000 adult consumers in the United States, the UK, the Netherlands, France and Germany.

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Trends

Competition and Regulation Threaten Sharing Economy Markets

Eighty-three percent of U.S. broadband households, or more than 250 million consumers, own and use a smartphone. A recent beneficiary to this mass adoption has been the sharing economy phenomenon, which includes sharing apps such as Uber, Lyft and Airbnb. These business models are augmented by real-time data including location, instant gratification, on-demand pricing, and easy payment options.

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