Posts in category study

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Millions being wasted as the mobile marketing gap remains dangerously wide (event)

VB EVENT: You know that the customer is completely mobile now, but apparently you don’t take marketing to them seriously. In fact, you’re wasting your money. That’s a fair takeaway from early responses to our holistic mobile marketing study, the results of which we’ll discuss in depth at next month’s VB Roadshow. Here’s the problem. Twenty-seven percent […]

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Ladies, your attention please: Study shows you use your phone behind the wheel more than ever

EXCLUSIVE: Despite warnings and safety campaigns, an increasing number of women are putting their lives at risk, thanks to that most prevalent of devices: the smartphone. That’s one conclusion from new research released today by Influence Central, and while some of the findings underline things we already knew, the study points to some worrying trends. The survey […]

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How localized app store optimization delivered a 10X increase in downloads

VB INSIGHT: You have nothing to lose — and everything to gain — by localizing your app to be more aligned with local culture and preferences. Get it right and you can massively extend the reach and appeal of your app without spending a bundle. It’s why VB Insight’s forthcoming practitioner’s guide, which draws on 35 interviews […]

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Dear employers: Live video has changed the workplace forever, and you’re not adapting

Live video, live streaming, and video messaging solutions — from Snapchat to Periscope, Facebook Messenger to Kik — are changing how the “digital native” generation views the workplace. And frankly, they’re sick of your inability to adapt. That’s the key finding in a report released today by Blue Jeans Network, and while the company has an […]

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Report: App search is fatally flawed, and optimizing for keywords isn’t the answer

VB INSIGHT: The avalanche of apps, the recognition that app search is fatally flawed, and the recent raft of changes to the algorithms employed by Apple and Google are turning up the pressure on app developers. Companies need to move beyond ASO (App Store Optimization) basics to get the most out of their entire marketing funnel, not […]

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Instagram interaction rates dropped 40% last year, and other bad news

EXCLUSIVE: Instagram had an impressive 2015, full of new developments and new revenue streams. It also courted a little controversy. Today, the results of a new study from Quintly reveal Instagram’s current state, how businesses are using it, and what’s happening to both follower growth and interaction rates. Spoiler alert: It isn’t great news. Quintly analyzed 10,000 Instagram 
profiles […]

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Data from 100M smartphone sessions exposes a major mobile design flaw

EXCLUSIVE: For a tech-savvy person like you, dear VentureBeat reader, the magnifying glass icon suggests the presence of a search feature when viewing a mobile website. But it appears that you are in the minority when it comes to knowing what to do when you see that most Sherlockian of icons. In fact, the magnifying glass isn’t the […]

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In an era of Super Bowl 50 marketing firsts, brands fumble with email

ANALYSIS: Super Bowl 50 is going to be remarkable for a number of “firsts,” and not just on the field of play. It is the first time that the NFL’s Big Game will be played at the Levi’s Stadium in Santa Clara. If the Panthers happen to prevail, Cam Newton will be the first-ever quarterback to […]

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Most marketers can’t predict the customer journey, and admit they aren’t maximizing revenue

If we believe what we’re being told, marketers in 2016 should be able to take the over-abundance of data at their fingertips and leverage it for their benefit, day in and day out. But according to a new study, released today by the CMO Council and conducted in partnership with Pegasystems, it appears that simply […]

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Marketers to implement email and Facebook buy buttons in 2016, study finds

Marketers have been making forays into social integration for many years now. And many have experimented with adding direct buy buttons within digital marketing campaigns, a feature that helped define the mobile payment landscape in 2015. In a new study commissioned by Campaigner (the email marketing brand of j2 Global), it would seem those early experiments […]

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Facebook native videos perform up to 4X better than all other video formats

There has been a lot of talk about Facebook and its video capabilities of late. While Facebook is certainly going to be the next big digital video provider, a recent study by John Koetsier found that Google’s YouTube is actually still 11 times bigger than Facebook in terms of video viewing. But regardless of the volume of […]

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Email personalization is the antidote to declining click rates, and the key to high returns

VB INSIGHT: Email is still the leader in marketing return on investment, and the preferred channel for customers, too. But not everything in the world of email marketing is looking up, according to a new study authored by VB Insight’s Andrew Jones. The report shows that email is seeing a decline in click rates, largely because people have less time […]

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It’s all about the lead: New study shows quality is key for sales and marketing

EXCLUSIVE: It is a topic as old as time itself — how to increase the quality of leads being produced by the marketing team, in order for the sales team to close more deals. A new commissioned study, released today by ToutApp, tells us that lead quality is still at the top of the list of […]

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Web hosting firms win customers’ hearts with live chat, but automotive is failing

EXCLUSIVE: Web chat service LiveChat has launched its annual Customer Service Efficiency Report, and the findings show a big change in some industries’ grasp of web-based customer service. While the company has an obvious interest in the research, the data can’t be ignored. It monitored 8,400 companies across 22 industries, taking in data from 118 countries. In […]

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