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China’s Mobvista buys mobile user acquisition company NativeX for $25M

China’s Mobvista has agreed to acquire mobile ad monetization firm NativeX for $25 million in cash. The deal signals further consolidation in the mobile market for advertising aimed at acquiring new users for games and apps. In this multibillion-dollar market, bigger companies are going global by amassing operations in each regional market. “It’s important to be […]

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