Posts in category Report


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Millions being wasted as the mobile marketing gap remains dangerously wide (event)

VB EVENT: You know that the customer is completely mobile now, but apparently you don’t take marketing to them seriously. In fact, you’re wasting your money. That’s a fair takeaway from early responses to our holistic mobile marketing study, the results of which we’ll discuss in depth at next month’s VB Roadshow. Here’s the problem. Twenty-seven percent […]

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Ladies, your attention please: Study shows you use your phone behind the wheel more than ever

EXCLUSIVE: Despite warnings and safety campaigns, an increasing number of women are putting their lives at risk, thanks to that most prevalent of devices: the smartphone. That’s one conclusion from new research released today by Influence Central, and while some of the findings underline things we already knew, the study points to some worrying trends. The survey […]

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How localized app store optimization delivered a 10X increase in downloads

VB INSIGHT: You have nothing to lose — and everything to gain — by localizing your app to be more aligned with local culture and preferences. Get it right and you can massively extend the reach and appeal of your app without spending a bundle. It’s why VB Insight’s forthcoming practitioner’s guide, which draws on 35 interviews […]

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Report: App search is fatally flawed, and optimizing for keywords isn’t the answer

VB INSIGHT: The avalanche of apps, the recognition that app search is fatally flawed, and the recent raft of changes to the algorithms employed by Apple and Google are turning up the pressure on app developers. Companies need to move beyond ASO (App Store Optimization) basics to get the most out of their entire marketing funnel, not […]

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Most marketers can’t predict the customer journey, and admit they aren’t maximizing revenue

If we believe what we’re being told, marketers in 2016 should be able to take the over-abundance of data at their fingertips and leverage it for their benefit, day in and day out. But according to a new study, released today by the CMO Council and conducted in partnership with Pegasystems, it appears that simply […]

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Email personalization is the antidote to declining click rates, and the key to high returns

VB INSIGHT: Email is still the leader in marketing return on investment, and the preferred channel for customers, too. But not everything in the world of email marketing is looking up, according to a new study authored by VB Insight’s Andrew Jones. The report shows that email is seeing a decline in click rates, largely because people have less time […]

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Web hosting firms win customers’ hearts with live chat, but automotive is failing

EXCLUSIVE: Web chat service LiveChat has launched its annual Customer Service Efficiency Report, and the findings show a big change in some industries’ grasp of web-based customer service. While the company has an obvious interest in the research, the data can’t be ignored. It monitored 8,400 companies across 22 industries, taking in data from 118 countries. In […]

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