The road map is a vital part of product development. But only if it’s done correctly will it save your company from a rude awakening at launch time.
Sometimes, all it takes is waking up 400 people in the middle of the night to launch your product to success. Here’s how you can make customers stand up and pay attention.
It’s tricky business balancing creativity with market-trend reality. Here are a few ways to make your new product launch the best it can be.