On the verge of bankruptcy, BloomThat realized that the on-demand model wasn’t right for its floral delivery business. Here are four things it did to survive.
The company was originally going to be a dating site. Good thing co-founders Steve Chen, Jawed Karim and Chad Hurley listened to what their users had to say.
After originally offering $10,000 to couples who remained married, SwanLuv changed its model to a crowdfunding platform.