Posts in category M-Commerce


M-Commerce

6 Ways to Boost Your Mobile Commerce Performance

One thing the latest holiday sales season made crystal clear is that mobile commerce is on the rise. On Cyber Monday, mobile shopping totaled 47.4 percent of visits to retailers’ websites, according to Adobe. However, etailers could do much more to milk the mobile shopping cow. “Traditional mobile sites aren’t designed for the way people want to discover new products,” said Qubit CEO Graham Cooke.

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M-Commerce

Google Aims to Turbocharge Online Checkout

Google on Monday rolled out an online payment service that’s designed to accelerate the online checkout process. While the new offering isn’t quite Amazon One-Click, it will eliminate many of the annoying steps that can slow down the online purchase process and often result in abandoned shopping carts. Pay with Google uses address and credit or debit card information users provide to Google to speed them through checkout.

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M-Commerce

Facebook Cuts Ribbon on New Online Marketplace

Facebook on Monday announced Marketplace, a new mobile app that facilitates buying and selling between peers. Marketplace allows members of a community to discover, buy and sell items, noted Facebook Product Management Director Mary Ku. The service is scheduled for rollout this week in the United States, UK, Australia and New Zealand. Users can access Marketplace by tapping a shopping icon at the bottom of the Facebook mobile app.

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M-Commerce

Get Ready for the Mobile Pay Explosion

Who is leading the mobile payment race? There are several players competing today. PayPal started the revolution 15 years ago, and Apple Pay, Android Pay and Samsung Pay have joined the fray. Many newcomers are entering this space on a regular basis. The traditional money space has undergone change with innovations like debit cards and ATM machines, although they took a while to catch on.

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M-Commerce

Google’s Hands Free Puts Your Money Where Your Mouth Is

Google on Wednesday announced that it has begun testing an app dubbed “Hands Free,” which lets Android and iOS smartphone users make purchases via their devices without taking them out of their pockets or purses. Early adopters in Silicon Valley can use the system at some McDonald’s, Papa John’s and other eateries. The app offers connectivity via Bluetooth Low Energy, WiFi and location services.

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M-Commerce

Apple May Enter P2P Mobile Payments Fray

Apple reportedly is in negotiations with several major banks to launch a peer-to-peer mobile payment system that would compete against rival digital payment companies, including PayPal and Square. Apple is working on a plan that would allow consumers to transfer funds directly from their checking accounts to other people. It would be similar to the PayPal transfer system operated through Venmo.

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