Posts in category augmented reality


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Magic Leap acquires Israeli security firm NorthBit

When you’re messing with reality, you’re probably going to want a decent security system. Augmented reality company Magic Leap has acquired the Israeli-based NorthBit to help increase its security, via Geek Time. Augmented and virtual reality could become a $120 billion market by 2020, according to tech adviser Digi-Capital. AR could have multiple uses, from gaming to […]

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CastAR shows how it will turn your tabletop into an animated gaming world

Augmented reality gaming glasses startup CastAR recently sent out a taste of what the future of tabletop games will be like. Using its special AR glasses, CastAR can overlay animations on top of the real world, creating a “mixed reality” environment that makes you feel like you’re immersed inside a tabletop game experience. The company has raised […]

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Marxent raises $10 million for in-store AR visualizations

Augmented reality has some obvious commercial applications when it comes to visualizing products for shoppers. Marxent has raised a second round of $10 million so that it can create applications for retailers using both augmented reality (AR) and virtual reality (VR). AR is expected to become a $90 billion industry by 2020, according to Digi-Capital. […]

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Analysts are overlooking how much AR and VR are about to change our lives

GUEST: Over the last few months, Goldman Sachs, DigiCapital, and ABI Research. have all released projections for the augmented reality and virtual reality market. The projections range from the Goldman Sachs low end of $80 billion to the DigiCapital high end of $120 billion. I tend to agree with DigiCapital — the high-end projection. As objective as I […]

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Microsoft launches HoloLens emulator so developers can test holographic apps, no headset required

As promised, Microsoft today started shipping its $3,000 HoloLens development kits. In addition to sharing that bots are coming to the new platform, the company also released a HoloLens emulator, which lets developers test holographic apps on their PC without the need for a physical HoloLens. You can download the emulator now directly from here. […]

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Google may reportedly add augmented reality support to its camera app

Google is rumored to be looking at bringing augmented reality to its camera app. If true, the company would leverage technology from Google Goggles thereby allowing you to see relevant search results like nearby restaurants, transit information, and recommended retailers to purchase items. Details given to Android Authority through an anonymous source state that the […]

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Microsoft’s ‘holoportation’ with HoloLens is blowing my mind

You can do a lot of impressive things with HoloLens, Microsoft’s augmented reality (AR) headset. But there’s a new thing Microsoft Research’s Interactive 3D Technologies (I3D) team has developed with the HoloLens, and, uh, it’s crazy. A YouTube video posted yesterday shows people in two difference places teleporting into the same room using HoloLens and […]

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Building a platform for augmented reality with Blippar (podcast)

We’re investigating the nature of these Innovation Engines in a series of What To Think podcasts, sponsored by Pivotal Tracker, and columns by VentureBeat editor at large Dylan Tweney. Tune in here to learn the secrets behind the tech world’s most successful platforms. In this week’s episode, we sit down with Ambarish “Rish” Mitra, the […]

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Microsoft will let you design a custom kitchen with HoloLens at some Lowe’s stores

Microsoft today unveiled its latest partnership around its HoloLens augmented reality headset. Lowe’s, a company with a chain of home improvement stores, will bring HoloLens into some stores in the Seattle area — that is, within driving distance of Microsoft headquarters in Redmond, Washington — and allow shoppers to customize kitchens using holograms. “Lowe’s is using […]

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Check out these trippy holograms from Microsoft’s Actiongram app for HoloLens

Microsoft today pulled the covers off of some holograms that people have made with Actiongram, a tool for creating holographic experiences for the HoloLens augmented reality headset that doesn’t require developers to have a lot of visual-effects experience. Microsoft first made mention of Actiongram last month, and now some of the results of the closed […]

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Robert Scoble leaving Rackspace for UploadVR to explore augmented and virtual reality

EXCLUSIVE: Technology evangelist, author, and blogger Robert Scoble is leaving Rackspace to pursue an entrepreneur-in-residence role with UploadVR. He says that he’ll do the same kinds of videos and blogging he’s always done but now with a specific focus on startups and technology in the augmented (AR) and virtual reality (VR) space. His last day at […]

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Immy grabs patent on how to do AR/VR glasses in a natural way

Immy, a tech startup based in Michigan, said it has been granted a patent on a way to design a new generation of augmented reality and virtual reality products. The Troy, Michigan-based company said it has been awarded a patent for “natural eye optics” technology, which the company says replicates how humans see in the […]

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AR/VR investments hit $1.1B in first two months of 2016, already beating last year’s total

Augmented reality and virtual reality investment reached $1.1 billion in the first 2 months of this year, according to tech advisor Digi-Capital. That figure is impressive because it beats the $686 million in AR/VR investments for all of 2015, and this is the first time that AR/VR investment has topped a billion dollars in any […]

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Here’s how HTC Vive’s front-facing camera works while you’re in virtual reality

One of the problems with virtual reality is that it’s going to cut you off from the world around you, but HTC and Valve have already figured out one solution to help you keep your bearings. The HTC Vive head-mounted display, which is up for preorder and ships starting in April, has a front-facing camera […]

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Augment raises $3M to bring augmented reality to sales pitches

Augment is about to get, uh, augmented with $4.7 million in funding. The enterprise augmented reality company uses iPads and smartphones to help people visualize how a new retail kiosk might look in a real store. Augmented reality could hold even more promise than the much-hyped virtual reality, which has focused on gaming and entertainment […]

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Augmented reality startup Blippar raises $54 million to infiltrate the physical world

Blippar has raised $54 million in funding to “power the future of visual discovery,” the augmented reality (AR) company announced today. The round was led by Khazanah Nasional Berhad, the investment fund of the Malaysian government, and comes nearly one year after Blippar raised $45 million last March. Blippar was founded out of London in 2011 […]

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The guided missile technology that makes HoloLens work

Microsoft’s augmented reality development kit costs $3,000, and that’s because it shares some components that you’d normally find in spacecraft, guided missiles, and drones. HoloLens, the head-mounted display that mixes digital imagery with the real world, starts shipping to developers March 30, and preorders are open right now. Of course, you’ll need to drain a […]

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Microsoft starts taking pre-orders for HoloLens Development Edition, shipping March 30

Microsoft today announced that it’s starting to send developers invitations to pre-order the $3,000 HoloLens Development Edition version of its HoloLens augmented reality headset. The kits will ship to people in the U.S. and Canada starting on March 30. Microsoft had said pre-orders would begin last month. But still, the pre-order milestone is coming just […]

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Mobile virtual reality on track to hit $861M in revenues this year

You’re going to need a big ol’ pile of cash if you want to get into high-end virtual reality on the PC, but that is creating an opportunity for Samsung and Google to sweep up entry-level consumers. Mobile VR is on track to reach $861 million in revenues this year, according to data firm SuperData […]

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