The road map is a vital part of product development. But only if it’s done correctly will it save your company from a rude awakening at launch time.
Zune struggled to capture even one-eighth of the iPod’s market share. Why did Zune, backed by the Microsoft tech juggernaut, fail to find its foothold? Simple: product planning.
Transform product development from a guessing game into great market research: 4 ways how.
VR manufacturers want your content. Is your business ready to play?
Partnering with the sassy comedian initially made us tech nerds a little nervous, but it helped us unleash our creative sides and taught us how to apply a little Hollywood stardust to our product development.