Online branding efforts will give you a competitive edge in driving sales, whether you’re in a sales role or not.
You’re doing PR all wrong. The good news: It isn’t hard to start doing it right, and it might even cost less than you think.
If you’re not satisfied with the attention you’re getting on social media, then it’s time to do something about it.
Think you made a bad post? I promise you, it could be worse.
Search engine optimization can be a mysterious industry. This in-depth guide will help you navigate your way through it.
Personal branding forces you to think about what you’re doing and where you’re going.
Personal branding is becoming less of a competitive edge and more of a requirement. Here’s the proof.
It’s time the education system takes the digital age a little more seriously.
Authenticity is all about being true to who you are at your core.
Here’s how to get clear about who you are, get past who you think you have to be, and get precise about your personal brand.
I’m going to let you in on an insider secret. Brand building is actually a misnomer.
Your family, friends and all of the marketing blogs are dead wrong!
You spend hours perfecting your resume only to forget the very next place employers look — the Internet.
Your online presence is one of the best ways to build identity capital and invest in your future.
You might think you’re too busy to keep close tabs on your online persona but your customers will always find the time.
You don’t wait until your teeth are rotting and gross before you clean then, do you? Don’t wait until your online reputation is a mess either before you decide to take care of it.