Herb Kelleher created the first budget airline, which found great success by simplifying everything from the destinations to the (lack of) snacks served on board.
By taking advantage of existing properties and involving homeowner in the transaction, Airbnb disrupted the lodging industry and is now valued at $20 billion.
You may be able to start out that way, but at some point, you’ll have to choose one strategy so you can throw all your efforts behind it.
By offering all three benefits of a price- and propostion-simplifier, Uber’s founders were able to create a service no one knew they needed.
If your company is a market leader, an upstart could be ready to attack your market and grab your market share. Discover the warning signs of imminent attack.
By reinventing business theory and simplifying the model of business consulting, this consulting powerhouse has remained a top player for decades.
Find out how to change your business system to ensure that it’s scaled up to become dominant and irreplaceable.
For Steve Jobs, having the cheapest computer on the market wasn’t the goal. Instead, he wanted to produce a machine that would be better for users.
Find out if you should make your product less expensive.
Launched by Mac and Dick McDonald in 1948, then purchased by Ray Kroc in 1961, McDonald’s is the quintessential example of a business that used a price simplifying model.
In order to proposition simplify your product, try these tips for making it either more useful or more appealing to buyers.
A brainstorm turned Ingvar Kamprad, the founder of IKEA, from a mail-order business owner into an entrepreneur who turned the furniture industry upside down.
The first step in proposition-simplifying is to make the product you sell easier for your customers to use. Here are five ways to make that happen.
By creating cars cheap enough for almost anyone to buy, Henry Ford built a billion-dollar company.
These two strategies for growing a successful business are very different. Find out which would be a good match for you.
In order to succeed as a simplifier, your firm needs to have the right skill set for your market, but it must also be better at simplifying in that way than any current or potential competitor.
If you can see a key in your business, does it belong to price- or proposition-simplifying? That will give you at least a clue as to the better strategy for you.
Go for the gap — and do the opposite from the market leader before anyone else does.
When you don’t know if you should simplify your price strategy or your business proposition, this test can help you decide which method is best for you.