Peggy Anne Salz, Mobile Groove

About the Author Peggy Anne Salz, Mobile Groove

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How localized app store optimization delivered a 10X increase in downloads

VB INSIGHT: You have nothing to lose — and everything to gain — by localizing your app to be more aligned with local culture and preferences. Get it right and you can massively extend the reach and appeal of your app without spending a bundle. It’s why VB Insight’s forthcoming practitioner’s guide, which draws on 35 interviews […]

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Report: App search is fatally flawed, and optimizing for keywords isn’t the answer

VB INSIGHT: The avalanche of apps, the recognition that app search is fatally flawed, and the recent raft of changes to the algorithms employed by Apple and Google are turning up the pressure on app developers. Companies need to move beyond ASO (App Store Optimization) basics to get the most out of their entire marketing funnel, not […]

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The next opportunity for app developers: Turning anonymous data into ad sales

GUEST: In the early days of the Internet, publishers made the transition from selling their inventory — allowing brands to wrap advertising around articles, pictures, and videos — to the far more lucrative business of selling the data they collected about the people browsing their sites. Fast forward, and mobile app publishers are at a similar crossroads. […]

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