Mark Sullivan

About the Author Mark Sullivan


BusinessGoogle AdWordsMarketingsearch advertising

Google AdWords now helps businesses optimize for high-value site visitors

Google today announced a new program called Smart Goals that’s designed to help businesses optimize their AdWords campaigns to attract site visitors who are likely to buy something. The program uses machine learning and Google Analytics data to help businesses recognize such site visitors who are likely to buy something, then helps them optimize their AdWords campaigns to attract more of […]

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BusinessSocial

Zuckerberg’s support of Muslims on Facebook gives Trump the middle finger

Mark Zuckerberg said in a post today that Muslims would always be welcome on Facebook, seemingly adding his own voice to the backlash against presidential candidate Donald Trump, who recently proposed that the U.S. close its borders to Moslems. “I want to add my voice in support of Muslims in our community and around the world,” Zuckerberg […]

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Apple reportedly suspends plans to offer an Apple TV video subscription package

Apple has reportedly “suspended” plans to offer its own video subscription package along with Apple TV. The company will instead use the Apple TV app store as a place where media companies can sell content directly to consumers, says a report Tuesday from Bloomberg, citing a single unnamed source. The company was, not surprisingly, unable to reach […]

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DealsHealthMobile

One Medical raises $65M to continue adding patients, locations, and enterprise partners

The tech-driven primary care provider One Medical says it’s raised another $65 million chunk to help it continue to grow. The funding round was led by J.P. Morgan Asset Management, with participation from some other new, but unnamed, investors. Some of One Medical’s existing investors — like Benchmark, Google Ventures, Oak Investment Partners, Redmile Group and […]

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BusinessMarketingsearch engines

Google’s Penguin search algorithm change won’t happen this year after all

Many businesses have been fretting about a forthcoming tweak to Google’s search algorithm called Google Penguin, but it turns out the change won’t be happening until next year. Google had indicated earlier that the change, which could radically change how businesses show up in search results, would occur over a period of time in late 2015. But Search […]

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Businessdeep linkingMarketingMediaMobileSnapchat

Snapchat’s new deep-linking feature could unlock the platform for publishers

Snapchat said it will allow its publisher partners (like CNN and Vice) to post links on social media that go directly to specific pieces of the publisher’s content within the ephemeral messaging app. It’s an important development for publishers and brands for a couple of reasons. For one thing, Snapchat was, in its early days, a […]

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ad fraudBusinessMarketing

Ad fraud costs $8.2B a year in the U.S., say IAB and Ernst and Young

A study by the Interactive Advertising Bureau (IAB) and EY (Ernst and Young) says the interactive advertising industry in the U.S. is losing $8.2 billion a year to fraudulent impressions, infringed content, and malvertising. To stop the losses the IAB and EY say companies must “fix badly designed business processes and repair obvious flaws in the […]

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black friday 2015BusinessE-CommerceMarketingMobile

Foursquare says e-shopping drove down in-store foot traffic on Black Friday

The check-in app Foursquare has a unique take on the shopping season, as it can track not only when its users are shopping, but where/how. Perhaps the top line from this year’s Foursquare data is that people are staying at home to shop. Among Foursquare and Swarm (location sharing app) users, retail foot traffic was […]

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Adobe data: Cyber Monday 2015 will hit a record $3B in sales, sale product shortages hit all-time high

It’s becoming clear that many consumers avoided the hassle and crowds of Black Friday and waited to search for online bargains on Cyber Monday. Adobe, which tracks sales through its marketing cloud, said Cyber Monday sales will hit $2.98 billion by the end of the day, a 12 percent increase over last year’s total. Adobe […]

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BusinessCommerceMarketingMobilemobile shopping

50% of adults shop on smartphones while browsing a store

Half of all adult shoppers conduct product research on mobile devices while shopping in physical stores, according to the results of a new study by the Interactive Advertising Bureau (IAB). The practice is called “showrooming,” and its especially popular among younger consumers. The IAB defines showrooming as “comparing prices on a mobile device while in […]

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AppsCloudGamesin-app adsMarketingMobileMobile Marketing

Marmalade platform now offers Leadbolt app monetization services to developers

The mobile advertising platform Leadbolt has made its user acquisition and in-app monetization services available to developers via the Marmalade development platform. Leadbolt is one of the tools included in Marmalade’s Asset Store. The integration lets game developers use Leadbolt’s video ads and full-screen interstitial ad formats in their apps. The Leadbolt Marmalade SDK for Android and […]

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BusinessMarketingMediaMobilesearch marketingSocialsocial marketing

Social media drove more referrals than search to some of 2015’s biggest news stories

Publishing analytics provider Parse.ly wanted to find out where web traffic for 2015’s top news stories came from — search engines or social networks. The company found that social media continues to account for a large and growing portion of traffic, depending upon the content of the news story. Parse.ly tracks and analyzes the site traffic […]

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BusinessMarketing

Ex­-Googlers raise $1.4M to launch AdHawk ad campaign management platform

A couple of ex-­Google AdWords guys, Todd Saunders and Dan Pratt, have launched a software platform called AdHawk to help companies navigate the often-choppy waters of multi-platform online advertising. AdHawk goes into private beta today, Saunders and Pratt say. The two also announce a $1.4 million seed round led by New York-based Zelkova Ventures, with participation from […]

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app marketingAppsBusinessMarketingMediaMobileSnapchatSocial

Sources: Snapchat ad campaigns now start at $100K, down from $700K a year ago

Snapchat, the ephemeral messaging app favored by millennials, is becoming a more accessible advertising medium for marketers, but the cost of entry is still high. Two sources who routinely buy ad placements on popular app platforms tell VentureBeat that the the minimum price to launch any kind of campaign at Snapchat is $100,000. That $100,000 price point […]

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